76% of email subscribers have made purchases from an email marketing message.īefore you start writing your promotion emailsĪs effective as email promotions are, you can’t just throw one together and expect to get results.
68% of millennials say promotional emails have influenced their purchase decisions.So when you put the two together, you see that promotional emails are a successful marketing strategy: Brands get a return on investment 42 times the amount they invest in email marketing.58% of consumers check their email before doing anything else.91% of consumers open their email on a daily basis.Promotion emails are effective because, first of all, email marketing is highly effective: I’ll be providing examples of the many types of promotional emails throughout this guide and at the end. Any other special deals, like buy-one-get-one, refer a friend, coupons, and promotional codes.
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